Cases/02 · Product & commercial
Global Mediator was a Microsoft ERP consulting business whose value proposition, brand, and offering had drifted out of step with the market. The company needed a strategic reset — not a tweak, a reset.
Challenge
The remit was end-to-end: strategy, product portfolio, market position, brand, website, materials, go-to-market. Restate the company without breaking what already worked.
What was done
A 160-page turnaround strategy was authored, introducing new value-adding services that repositioned the company. The work landed through a 4-week intensive workshop with the consultants in the business — putting the people who would deliver the new strategy in the room while it was being built. The strategy was theirs by the time it left the page.
Outcome
Headcount growth (specialists)
Gross revenue growth from 2018 to 2021
Consecutive Børsen Gazelle awards followed
Practitioner
Simon — Commercial strategy, Product, Go-to-market.
Where this fits
This case maps to 'Our product and commercial structure is holding us back'. The engagement combined a Depth Check (the 4-week intensive) with Implementation (the rebuild of strategy, brand, materials, GTM).